Tag: instagram

02/20

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can't skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said... We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers. This change will not affect shorter ads - the 20-second videos and six-second bumpers will continue as before. But they are, by definition, shorter. Obviously, radio is no stranger to shorter … [Read more...]

09/11

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called "Why VCs Still Love Social Media" in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we're looking for consumer sites that have massive consumer adoption tied with strong engagement. [Greycroft has invested in the video-sharing network Viddy.] These networks, like Instagram, can be fantastic add-ons to companies for acquiring and retaining users. As part of a larger ecosystem, the business can make money from those … [Read more...]

* = required field

Dive Into The Blog