Tag: insider extreme

08/05

Uncovering Glenn Beck’s Digital Secrets

When you have a platform as powerful as Glenn Beck, it sure makes sense to extend brand tentacles into a variety of areas, including digital. At the heart of Glenn Beck's digital strategy are his Insider member platforms. Exclusive content - by subscription. And it's working. I talked with Chris Balfe, President/COO of Glenn's company, Mercury Radio Arts. I wanted to know how much work goes into this digital platform, where the ideas come from, whether this is a model other talents should follow, how to decide what to give away for free and for a fee, and whether it is all worth it … [Read more...]

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