Tag: innovations

09/04

Here Comes the Digital Media Shakeout!

Here comes the digital media shakeout! And... A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them It’s episode 49 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And … [Read more...]

02/08

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn't quite the right fit, evidently, and he told me so. But then he asked a question I hadn't expected: "What else ya got?" Um, that's it, I'm afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole - a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space. We too often have one solution to every problem. We look over our shoulder to see what other broadcasters … [Read more...]

* = required field

Dive Into The Blog