Tag: innovation

02/22

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks' competitors were offering - it was cold and frothy almost like a milkshake, but spiked with coffee. "We should have something like this," she told Starbucks' International President Howard Behar, who agreed. So Behar took the idea back to Seattle, where he was met with this reply: "We don't do that at Starbucks.  We're in the coffee business." Behar took the bad news back to Dina Campion, the district manager who first suggested the odd beverage.  Undeterred, she asked if … [Read more...]

11/05

Conquering Fear in Fast-Changing Times

In today's wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given that they are an inescapable part of the innovation process? How do we follow our passions and make a difference within our organizations in a time of such turbulent change while facing these fears head-on? That's why I talked to Ishita Gupta.  Ishita knows a thing or two about innovation and fear. She is founder of the terrific online magazine Fear.less and the head of Media and Hoopla for Seth Godin's Domino Project. Watch this short … [Read more...]

10/18

Is Cost-Per-Point the Enemy of Radio Innovation?

This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more. Today we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation. What follows is a highly edited version of our chat.  Click below for Part 2 of the complete (and fascinating) interview. [iframe http://player.vimeo.com/video/29700541?title=0&byline=0&portrait=0 500 281] Prefer … [Read more...]

10/17

How to Innovate the Radio Experience

Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more. What happens when a specialist in brand experience and innovation looks under radio’s hood?  That's the question I set out to answer in this first of a two-part conversation (Part 2 will post tomorrow). Today we look at innovating the radio experience.  Tomorrow we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation. What … [Read more...]

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