Tag: innovation

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising.And...Innovation lessons from the Grateful Dead.Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags.It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

08/02

hivio 2016 – How Pandora is Changing Audio Advertising

Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market.At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it's changing its sales strategy to meet the future head-on.Here are some of the questions we cover:Why is this evolution of Pandora so important? How is the new shape of Pandora likely to be different from what Spotify provides today? What is your sales strategy at Pandora? Talk about your … [Read more...]

06/19

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number - and repeat it four times?Don't you just love that?Or the ones that ask you to call a number and leave your email on the answering machine?Sounds efficient, doesn't it?Have you ever wished for an audio advertising experience that was more direct, more interactive, and didn't require new chips in your mobile phone or a pad and pen at the ready 24/7/365?XAPPmedia is one company looking to provide that interactive experience.I talked with Pat Higbie, XAPPmedia's CEO, who told me about the technology and demonstrated how … [Read more...]

11/02

Radio is Afraid of Change

There's no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love.But what happens when new choices and the novelty packed into them abound? And not just "radio" choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to "radio"?It was legendary ad-man David Ogilvy who famously said "Encourage innovation. Change is our life blood, stagnation is our death knell."How would Ogilvy react to stations who rest on their laurels not for years but for … [Read more...]

07/22

What Hollywood Knows that Radio Doesn’t

"Hollywood Studios' Message to Executives: Embrace Digital or Die." That was the title of the piece in The Wrap.It focused on the ascent of two newly upped Hollywood execs, one heading Paramount's TV division, the other leading Warner Bros.They didn't get their new gigs because of their "traditional" experience, writes The Wrap: They got these positions because of their handle on new business models, new opportunities and new talent. In other words, they have a vision for where Hollywood is going, not where it’s been.Rich Raddon, the former director of the Los Angeles Film … [Read more...]

11/09

Investors are Focusing on Content, not Distribution

USA TODAY markets reporter Matt Krantz answers this reader question:Why have the large diversified media companies been such strong [stock market] performers, despite the rise of the Internet?Matt's answer: Investors are starting to pay less attention to the device, and more to the content.Companies that make the entertainment and content viewed on the bevy of new mobile devices, websites and Internet-connected TV devices are winning new appreciation with investors. Disney (DIS), Time Warner (TWX) and Viacom (VIA.B) shares are all at or near their 52-week highs as investors … [Read more...]

08/31

Radio’s Future requires Innovation

When it comes to radio's future, how important is it to try out stuff and take chances?Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global.Beau argues that your radio brand needs to be loved, not simply liked - on Facebook or anywhere else. That requires a new awareness for relevance and a bias for innovation. This is not optional!Further, says Beau, Radio needs to make deeper emotional connections. "No more hollow slogans!"From my perspective, the more the world is full of choices and the more convenient and ubiquitous … [Read more...]

02/22

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks' competitors were offering - it was cold and frothy almost like a milkshake, but spiked with coffee."We should have something like this," she told Starbucks' International President Howard Behar, who agreed.So Behar took the idea back to Seattle, where he was met with this reply: "We don't do that at Starbucks.  We're in the coffee business."Behar took the bad news back to Dina Campion, the district manager who first suggested the odd beverage.  Undeterred, she asked if … [Read more...]

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