Tag: influencers

05/17

Media Unplugged: Do Influencers Really Influence Anything?

Do influencers really influence anything? And... Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged … [Read more...]

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And... Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

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