Tag: implications

12/21

Nielsen buys Arbitron…What it REALLY Means to You

It's not just the Mayan apocalypse that passed uneventfully, it's also the announcement of another transition - the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio. Call me crazy, but I don't see those benefits.  Not at all. PPM Sample Size The most pressing matter for broadcasters is PPM sample size.  And while broadcasters may be footing the bill for Arbitron they are not the audience that Arbitron has most been trying to please:  That audience … [Read more...]

03/22

Radio’s Kodak Moment

So Kodak filed for Chapter 11 a few weeks ago - that's not news. But are there any lessons for radio to learn from the demise of a venerable institution once thought to be solid as a rock? Yes and no.  "Radio" may or may not be analogous to Kodak, but you are completely unlike Kodak - and you are radio. Watch: [iframe http://player.vimeo.com/video/37361309?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadiosKodakMoment788.mp3] Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get … [Read more...]

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