Tag: ideas

08/11

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar - past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving Pixar in 2012, Emma has worked on numerous projects for Dreamworks TV, Scott Free, Paramount Animation, and … [Read more...]

02/08

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn't quite the right fit, evidently, and he told me so. But then he asked a question I hadn't expected: "What else ya got?" Um, that's it, I'm afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole - a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space. We too often have one solution to every problem. We look over our shoulder to see what other broadcasters … [Read more...]

08/14

What Google+ and Hangouts can do for Radio Broadcasters

Among the presenters at this year's hivio radio ideas festival were two Google execs: Gabriela D'Addario and Maggie Ferrante. They are part of the team introducing media companies to Google's social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul from AMC's Breaking Bad). We live-streamed hivio on Hangouts Live and built our event base on Google+, and it worked great. It seems to me that any broadcaster with talent behind a mic - particularly those whose fortunes are made by those talents - would … [Read more...]

07/30

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the "hits" of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond "good enough" in all the actions of your brand (hint: Because the extra effort matters to fans and they appreciate it) Why "radio" means something very specific and might be the wrong name for something like … [Read more...]

07/09

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

Today, I'm sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival. It's called: Solving Radio's Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both. This is a super-important presentation that shares some Arbitron statistics you probably have not seen - stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some … [Read more...]

07/05

Key Takeaways from the hivio Radio Ideas Festival

What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one of the featured interviews on the Radio Stuff Podcast published by Radio consultant and programmer Larry Gifford and radio personality and producer Deb Slater. Larry and Deb summarized some of the key takeaways and included audio from Triton's Patrick Reynolds and Sports Radio consultant Rick Scott, both of whom were part of the "hive" at hivio. I think you'll really enjoy this episode of Larry and Deb's show, and it's certainly something you … [Read more...]

06/24

hivio Radio Ideas Festival – The Afternoon Sessions, including Pandora

Yesterday, I posted the morning sessions from hivio, the first-ever radio ideas festival, a free event in San Diego. Today, you can watch the afternoon ones. The event streamed live. Click the video/image below to watch the afternoon sessions. Because this is a real-time stream, feel free to scrub to whatever point in the afternoon that interests you. Over the coming weeks we will be publishing every individual Q&A and presentation. The afternoon kicked off with a timely Q&A with Pandora Chief Technical Officer Tom Conrad. [iframe … [Read more...]

03/19

Introducing hivio – Radio’s First-Ever Ideas Festival

I'm sick and tired of radio being sick and tired. ¬†Aren't you? In this era of choice and abundance and consumer control, people will continue to embrace radio primarily because it offers them something they can't get anywhere else, something unique and compelling. Or they won't embrace radio at all. So how to explain the results of a survey I conducted last week - 1,000 random US respondents ages 18 and up. The question: Agree or Disagree - "Radio brands create unique and compelling content" The results? That's more than 3-to-1 in the wrong direction. And the younger you … [Read more...]

* = required field

Dive Into The Blog