Tag: higher purpose


Can Radio Change the World?

One of the media genres I work in regularly is Christian radio. There is something different about a project with Christian format broadcasters from one with more conventional, let alone commercial, broadcasters. And what's different isn't simply the source of funding or the familiarity of the songs on the air. What's different - what's palpable - is that everyone on staff knows the brand stands for something bigger.  And this feeling is generally lacking for most broadcasters in most formats.  But why? Think about it, what does YOUR station stand for that's bigger than the format … [Read more...]

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