Tag: hbr

07/15

Maybe You’re Thinking about Digital for Radio All Wrong

What do VC's look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of Netscape, spelled out the formula in an HBR Ideacast episode with his former partner Jim Barksdale. Here's what Andreessen and investors like him look for: A large incumbent... In an established industry... With a bundled product or service offering... In the presence of underlying technology change... Where there's an idea for an unbundled version of the product or service the customer might prefer more than the incumbent version... And an … [Read more...]

11/11

How to Pick the Hits

The "golden gut." It's what separates those who can pick a hit from the rest of us. But what does the science tell us? Its lesson is unambiguous: Hits are total flukes. Well not entirely. A number of years ago students at Columbia staged an interesting experiment, described here by Tim Sullivan at HBR: [Doctoral student] Matthew Salganik and his coauthors set up an ingenious experiment: they created a website where people could listen to songs by unknown artists, then decide whether they wanted to download particular songs to their private library. Participants were randomly assigned … [Read more...]

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