Tag: google

06/13

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen - in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this market as large as the sample in my research project? Two years. That's right. The sample sizes in markets like this one - and markets like yours - are almost laughably small. In fact, we would all laugh if our direct incentive was to do anything but cry. Recently Tracy … [Read more...]

04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung. From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site. While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard. The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time. Here's a video that illustrates how the platform works on a … [Read more...]

02/03

Apple and Google Want the Car Dashboard – Now

Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you're in your car. Here's a video showing some of the navigation functionality of the "coming soon" iOS upgrade: But don't imagine that the functions will be limited to maps and directions. From 9to5Mac: iOS in the Car is a feature that allows customers to attach an iOS device to a compatible car center console via either wireless protocols or over a USB cable. An iOS interface for managing Maps, Messages, and Music appears on the car’s display. And the Daily Mail adds: ...the iOS in the Car … [Read more...]

09/21

Do Less Better

Everybody wants more. At least that's what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and ask them "what if we also gave you this?" They will almost always say "yes." This is true of new features to our products and new choices in our portfolios. We say we want a zillion choices then become so paralyzed by these choices that we very often opt out of the decision to choose altogether in favor of something simpler and more familiar. This, for example, is a big advantage of traditional radio which, for all its … [Read more...]

08/14

What Google+ and Hangouts can do for Radio Broadcasters

Among the presenters at this year's hivio radio ideas festival were two Google execs: Gabriela D'Addario and Maggie Ferrante. They are part of the team introducing media companies to Google's social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul from AMC's Breaking Bad). We live-streamed hivio on Hangouts Live and built our event base on Google+, and it worked great. It seems to me that any broadcaster with talent behind a mic - particularly those whose fortunes are made by those talents - would … [Read more...]

06/23

hivio Radio Ideas Festival – the Morning Sessions

We had a full house and a massive amount of social media conversation last week for the debut of http://hivio.com, the first-ever radio ideas festival, a free event in San Diego. The event streamed live. Click the video/image below to watch the morning sessions (tomorrow I'll post the afternoon ones). Because this is a real-time stream, feel free to scrub to whatever point in the morning that interests you. Over the coming weeks we will be publishing every individual Q&A and presentation - we had four video cameras in the room and made full use of them! The morning kicked off with … [Read more...]

06/19

hivio – the Radio Ideas Festival – is THURSDAY!

And if you're not here in San Diego in person, you can watch it live! It's the first-ever radio ideas festival and it's happening on Thursday this week. It's FREE - and it's invitation-only. We have a room full of people attending at a quirky downtown San Diego location. The day will include in-depth Q&A with brands, agencies, and media as well as trend-defining presentations. It will stream live in two parts - morning and afternoon. I'll update this blog post to share the URL's for those streams when they're available on Thursday. Home-base for the event is http://hivio.com. And … [Read more...]

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