Tag: go

01/30

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And... How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the "shocking" finding that women over 50 don't believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

12/08

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space - radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye way back in 2000. In 2007, the show began to be distributed by Public Radio International, making Jesse the youngest national host in public radio history. Since 2013 Bullseye has been distributed by NPR and currently airs on more than seventy public radio stations … [Read more...]

05/20

I Don’t Need an App for That

The rule most broadcasters use in framing their mobile app (if they're wise enough to have one) is: Does this app offer up a stream of the station? Does it throw in some podcasts and some blogs and even some social media feeds? All of that's fine - as far as it goes. But does it go far enough? When you ponder a mobile platform for a station that can already be experienced on every mobile platform on every highway in your market (i.e., the "car"), you have to ask this question: What will consumers want from a mobile app when they can already hear the station on every radio they own? Is … [Read more...]

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