Tag: gm

08/28

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]

05/17

Facebook is No Waste of Marketing Dollars

"A display ad on Facebook is a lifeless emotionless waste of marketing dollars." That's how one radio industry analyst colorfully put it. Although one might ask exactly where isn't a simple "display ad" a "lifeless emotionless waste of marketing dollars"?  And just how emotion-packed and full of life is a Google ad?  Yet that would hardly be called a "waste." The debate over the wisdom or foolishness of advertising on Facebook is wrong-headed and self-serving and replete with too much premature chest-thumping and grave-dancing. So GM drops a chump-change investment in Facebook … [Read more...]

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