Tag: glade

11/08

12 Satisfying Seconds of Advertising

So I'm listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book, listening to my custom-made Holiday music channel (lest you think I'm seasonally appropriate, I am that guy who listens to this kind of stuff all year long.  Yes, I am that guy). After about thirty minutes, I heard and saw my first ad.  It was for Glade's Winter Collection, a line of products designed with the Holiday consumer in mind and in its bullseye.  The spot ran for 12 seconds.  It was matched to the tone of the channel, matched to the visual "album … [Read more...]

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