Tag: gimlet

04/01

Media Unplugged: Big Media will have its hands full with Netflix

Prediction: Big media will have its hands full with Netflix. And... Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). It’s episode 91 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple … [Read more...]

01/14

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it's fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is powered in no small part by advertisers, and Alex brings his knowledge of storytelling to bear when he crafts ads for his clients. His goal is to extract what he describes as "honest and authentic feelings" from the people at the heart of the brands sponsoring his … [Read more...]

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