Tag: future

09/27

AM Radio: With Friends Like This…

Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with AM radio, but even so experiences blockbuster consumer demand. Of course, I'm talking about Elon Musk's forthcoming Tesla Model 3: Elon Musk, during a conference call hosted by Goldman Sachs a few days ago, articulated that annual demand for the Model 3 could eventually surpass 700,000 units. As a point of reference, the cumulative number of Model 3 reservations currently checks in at more than 500,000, an impressive figure to say the least. “We … [Read more...]

09/06

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here's a groundbreaking opportunity for you to do just that. October. It's the season of Halloween. It's also the season where local haunted attractions and Halloween stores want to spend money on radio. If you're located in proximity to the big parks, then it's a big time for Disney and Universal Studios Theme Park, too. All are decked out for Halloween and they have money to … [Read more...]

08/14

Is The Radio Industry Too Selfish?

For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have seen it from the perspective of the radio industry, not the consumer. The latest example is illustrated in this article, titled: "As TuneIn Continues Subscription Push; Where Does AM/FM Go?" Setting up the argument: TuneIn, the one time aggregator that built its brand on the backs off making it easy to find streams for broadcast radio before putting its growth behind premium subscription content, has raised $50 million to continue its investment in … [Read more...]

06/22

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready.... Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones attached to his mobile phone.” At first, I couldn’t understand why she viewed this as an obstacle to listening to radio, since radio can run through those same mobile phones and into those same headphones, thanks to streaming. It can, but that’s not how this consumer … [Read more...]

05/01

Media Unplugged: Inside Media’s Data-Driven Future

Inside media's data-driven future. And... Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. It’s episode 62 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside … [Read more...]

01/05

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there's another force out there and it's a force in the other direction. And that force is your own voice. Ford has announced an integration between their Sync platform and Amazon's Alexa voice control system: [Starting] this summer, drivers will be able to talk to Alexa in their Ford vehicle to ask questions, look for destinations, … [Read more...]

12/21

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called "Live Audio." "Should you be worried?" asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let's acknowledge the utter inevitability of this announcement. Facebook's job is to extract dollars from potential advertisers who value the platform's virtually infinite and addressable audience and want to reach them in every possible channel. To ignore audio would be leaving money on the table. And that's not Facebook's … [Read more...]

12/02

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio shows and enjoy radio-sized audiences but have never played on a radio station. The issue isn’t about the “future of radio” per se, but rather about the “future of how people want to consume audio”, “the future of what people want to consume,” and – … [Read more...]

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