Tag: future of radio

02/02

Pandora, Personalization, and Radio’s Competitive Future

Recently I was interviewed by Olivia Collette for Sparksheet, a business-to-business blog on media, content and marketing.  Olivia has allowed me to share the audio of that interview with you, so here it is. Some of the questions we covered: Is Pandora "radio" or not? Is "radio" today a service, an experience, or a medium? (My answer:  It's an "experience") What's one sentence that can define radio for the future?  And what can we do because of that? What's the difference between "retention" tactics and "discovery" tactics for radio? Which is more important in the success of our … [Read more...]

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