Tag: fresh air


Your Program Director has the Wrong Job

Most radio program directors have little or no incentive to develop the station's digital assets and so these assets go undeveloped. Most will tell you their job is, frankly, to generate ratings and enable the revenue which flows directly from those ratings.  And indeed it is, but is that a problem in a cross-platform media world? Is that a problem in a world where attention and consumers and advertisers and dollars are moving in all directions digital? Is that a problem in a world where any brand is "media" and a premium is placed on experiences that live in many venues and many forms … [Read more...]


Want a FREE copy of my first book, Fresh Air?

It's yours for the taking! Just visit the Mark Ramsey Media Facebook page.  If you don't already "Like" the page, just follow the instructions on the landing page. If you DO already "Like" the page, then follow the instructions here. I regularly update this page with nuggets from across the mediaverse that are relevant to your future viewed through my own particular lens.  I also frequently post content days or weeks before it appears here in the blog. I also want to make a subtle point to broadcasters who have not thought beyond the occasional Facebook wall post.  If you want … [Read more...]

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