Tag: fox

06/21

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: "Fox adopting YouTube's Six Second Ad Format.""This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said.That means Fox TV will be airing six second spots across its platforms, including linear television.And don't think that this trend will stop there, folks.At my hivio event last year I presented research which explicitly tested what consumers - listeners - wanted to hear from ad-supported audio platforms (you can watch the whole presentation here). We didn't test … [Read more...]

01/13

The End of Commercial Clutter on Radio?

If there's any medium more cluttered with commercials than radio, that medium would be TV.Or is it?Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed the bird. We need to create a better viewing experience. A "better viewing experience"? How about a "better listening experience," radio broadcasters?Stuart Elliott at [Media Unplugged distribution partner] Media Village writes: Reilly, who is also Chief Creative … [Read more...]

05/13

The “Eventizing” of Radio

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox's emphasis next season is on “eventizing,” entertainment chief Kevin Reilly said at the network's upfront presentation to advertisers Monday….“American Idol,” like sports shows, benefitted from fans who felt they had to watch for fear of missing a big television event. Now Reilly is trying to turn even regular scripted shows into big events. In Fox’s case, that means things like a “Simpsons”/ “Family Guy” crossover episode, Evil Knievel-style stunts, and the musical event “Grease Live,” among other concepts.Why bother … [Read more...]

11/27

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports' TV commentators.  It was created by FOX's David Hill in 2010.Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in radio, too.So I whipped up this handy little presentation to illustrate some of the key themes.  Enjoy!(And if you can't see the presentation for whatever reason, click on the post title and view it on the web).[iframe http://www.slideshare.net/slideshow/embed_code/15372568?rel=0 … [Read more...]

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