Tag: ford

06/21

Ford signals the need to reinvent Radio – are you listening?

Last week Inside Radio featured one of the most important items of the year, and I'm guessing the significance of it evaded many readers: Auto rebound has Ford reinvesting in media, but it’s not “buying off the shelf.” The automaker’s seasonally adjusted year-over-year sales rate is up 17%, according to Ford Motor Media-Team Detroit senior partner and managing director Kevin Brown. “We’re all about consumer engagement and brand advocacy,” Brown says. That means giving consumers first hand experiences with its brands so that prospects can then “push out to their own personal … [Read more...]

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