Tag: fm chip

03/13

FM Chip in Cell Phones means More Radio Listening? Don’t Count on It

Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this study, so this post is intended more as observation than critique. I was troubled by only one chart and the headline drawn from that chart, which was widely trumpeted by the trades almost verbatim: “FM Tuner in Cell Phones Could Lead to Increased Listening among AM/FM Listeners.” But is that really what consumers are saying? Or is that just what we think they’re saying? The question: “If your cell phone had an FM radio tuner, would it lead … [Read more...]

08/09

FM on Mobile Phones? Be Careful what you Wish For

What's the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated FM chip?  Is it, in other words, to expand the limits of existing technology to cover new gadgets which are built fundamentally on newer and more interactive and personal technology?  Is it to turn a mobile phone into the same kind of radio that sits on your nightstand? No, no, a thousand times, no. Wild projections flutter about the radio industry regarding the consequences of FM chips in mobile phones - "30 percent more listeners," goes one. … [Read more...]

11/16

An FM Chip in a Mobile Phone isn’t “Me”

Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren't asking for radio to be built into their mobile phones (and here's a full overview of the issue). But what's more interesting to me is that radio industry leaders keep driving for this, obsessively wishing and hoping and planning for it. Why is that more interesting to me?  Because it's not only deaf to what consumers are asking for, it's blind to the direction of consumer trends. Consider these facts: Major broadcasters are pushing a strategy to implant FM chips in mobile … [Read more...]

04/25

Why are we debating FM on Mobile Phones?

Since when did I become the guy who didn't want FM in mobile phones?  Bring it on, device-makers!  Install those chips! Actually, I don't care whether or not FM is in mobile phones because I don't think it makes one bit of difference to radio's future whether it's there or not (radio "experiences" need to be part of the mobile device ecosystem, to be sure.  But FM chips?  Feh). Jeff Smulyan thinks otherwise (see his reply to my post here).  I have the greatest respect for Jeff.  He's a terrific broadcaster and Emmis is a terrific company.  He made some great points in reply to my recent … [Read more...]

11/29

Do Consumers REALLY want FM chips on Mobile Phones?

All other things equal, the best way to assess future behavior is to look to past behavior.  That is, rather than ask consumers what they might do tomorrow, ask them what they actually did yesterday.  This gives you behavioral data rather than simply attitudinal data, and it allows people to tell you what they actually do rather than what they think you might want to hear. For example, much discussion has swirled around the presumed appetite in the US for FM chips on mobile phones.  Note that I am not talking about the appetite for radio content via downloadable apps on mobile phones, but … [Read more...]

11/09

Wake up, Radio, to the Mobile Challenge

I've been pondering this question: Which way would consumers prefer to listen to the radio on their mobile devices, over the Internet or via an FM receiver built in? We have seen answers to questions like this before (and I have some mobile phone/radio research answers to give you in the next few days that will make some people very unhappy), but the more I look at the question the more I think it's exactly the wrong one to ask. This question assumes a number of things. First, it assumes that "radio" means one thing.  Does radio also mean Pandora?  It should. Second, it assumes … [Read more...]

11/08

12 Satisfying Seconds of Advertising

So I'm listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book, listening to my custom-made Holiday music channel (lest you think I'm seasonally appropriate, I am that guy who listens to this kind of stuff all year long.  Yes, I am that guy). After about thirty minutes, I heard and saw my first ad.  It was for Glade's Winter Collection, a line of products designed with the Holiday consumer in mind and in its bullseye.  The spot ran for 12 seconds.  It was matched to the tone of the channel, matched to the visual "album … [Read more...]

10/09

“Being There” is Overrated

From Seth Godin: Ubiquitous distribution is overrated Some industries (like book publishers and analgesic makers) believe that they best serve their audience when the product is available everywhere. It's pretty rare to find a book that's only available in one chain of bookstores, or a pain reliever that's only in one sort of drugstore. The thing is, scarcity creates value. You can't get a Pepsi at McDonald's. You can't buy Hermes at Target. By limiting choice, you can create value. Exclusivity is often underrated. The significance of this for an audience of broadcasters can't be … [Read more...]

* = required field

Dive Into The Blog