Tag: feedback

04/24

Do you Talk to your Listeners?

"Will you talk to me?" I mean, one-on-one? It's my observation that most program directors spend infinitely more time talking to the ratings reports than talking to actual listeners.  Needless to say, this confuses input (listeners) and outcome (ratings). As a practitioner of consumer research, I'm not foolish enough to believe that one conversation with one listener represents a fact, but it does represent a story.  And the sum total of all listener behavior is the sum total of those stories.  So if you don't start asking for stories, you'll never understand why people do what they … [Read more...]

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