Tag: federated media

02/10

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there's no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I'm proud to announce that tickets are available for the third annual hivio audio future festival - this year in Los Angeles at the legendary Hollywood Improv. Who's on the stage? We have one speaker who is a Forbes “Top 30 under 30” and another whose company was just picked as one … [Read more...]

08/26

Is Radio Serious about the Internet?

I'm not so sure. And I'm not talking about streaming here. It's already clear that radio is not necessarily serious about that, or we wouldn't suffer endless debates about whether or not we should create a business model native to the Internet that leverages all the wonderful advantages of technology to offer up targeting and dimensionality and accountability to clients who desire it and consumers who appreciate it. Yes, we should do all that. No, we should not simply aspire to simulcast our streams with our over-the-air product so as to increase our odds of winning what Arbitron … [Read more...]

05/15

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That's the new world of radio today. No longer is there a "sales side" or a "programming side."  Nowadays there's only one "side" and it's the "value side." Value to clients and consumers at the very same time - mediated by your brand. In the digital space, its all about value - not about interruptive ads stuck in the middle of valued content. In many ways, the client's content IS the valued content. Watch this brief overview of the "value side" and why it's the only side … [Read more...]

04/26

What “Local” REALLY Means (and it’s not what you think)

"Local, local, local." It's a constant refrain in the radio industry.  It's usually expressed as one of our key advantages relative to media and advertising options which are not "local" and not active in the local community. What what does "local" mean - really? I have written about this before, and in this video I spell out why, in many ways, there is no such thing as "local" per se - "local" is really a state of mind. Radio's success has less to do with being located around the corner and more to do with being meaningful around the corner.  "Local" is a state of mind that has … [Read more...]

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