Tag: featured

05/08

“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1

Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on branding and marketing. He is one of the brightest minds in any business, and his latest book is his best yet: The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A or skip to Part 1 of the abbreviated transcript below. Part 2 will post tomorrow. [iframe … [Read more...]

04/17

Radio’s Most Important Trends in Five Minutes

Want to know what's ahead for your radio brand in just five minutes? Then this video is for you: [iframe http://player.vimeo.com/video/64237530?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadiosMostImportantTrendsInFiveMinutes805.mp3] Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you "like" MRM on Facebook or follow me on Twitter). It's a highlight from Mark Ramsey's appearance at the NAB … [Read more...]

02/19

How You – Behind that Radio Mic – Can Make Money Online

David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show, Resource & Community for Mediapreneurs.” He is host of one of the Internet’s most popular, successful and longest running web shows, and he has a message for broadcasters. You, too, can make money online. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe http://player.vimeo.com/video/59112867?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

01/15

Impact Your Radio Audience the Dragonfly Way

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe http://player.vimeo.com/video/54989628?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

12/11

Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply to any industry, including radio. This is some of the best advice you’ll ever hear from someone who knows the terrain. Below is an abbreviated transcript of our conversation.  For the full impact, watch this video or listen to the audio: [iframe … [Read more...]

11/19

What Happens when you Focus on “Fans”?

"Fans, not just Listeners." That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia's leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes. Watch this short conversation with Sam Cavanaugh, a National Executive Producer for SCA as he outlines how those questions can significantly change both … [Read more...]

10/18

How to Make Local Digital Sales More Effective

Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots.  It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn't own. But how to do that effectively and efficiently? That's where BuzzBoard comes in. BuzzBoard is a complete digital presence analysis platform that enables reps to sell smarter. Reps can use it to easily pinpoint under-performing aspects of their customers’ web … [Read more...]

10/09

Local Public Radio: What To Do…

...in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it's one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director's conference in Las Vegas. Is it as simple as "more local news" because newspapers are folding (pun intended) all over America? Oh no it isn't.  Not nearly. Watch (or click on the post title if there's no video image): [iframe … [Read more...]

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