Tag: favorite

12/06

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener's favorite (called the '1st Preference' station, or P1) Let's break this down. First, this percentage is based on "AM/FM radio listening," meaning it excludes any portion of listening which is devoted to other audio platforms: Spotify, podcasts, Pandora, etc. It doesn't speak to the rise of that listening or the trending hours … [Read more...]

03/07

Media Unplugged: Introducing your New Favorite TV Network: Facebook!

How the magazine business is winning – that’s right, winning! And… Introducing your new favorite TV network: Facebook! It’s episode 38 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Tina Fey's secret to a long life and Chris Rock's Oscar Girl Scout cookie stunt. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at … [Read more...]

02/29

SiriusXM is Stealing Your Fans

It's largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is getting more important to consumers. I do regular proprietary research studies for broadcasters all over America, and one of my basic measures is the "favorite station" metric. For the many music stations I have conducted these studies for in markets large and small, the majority feature "SiriusXM" as one of the top 12 "favorite stations or services" in the market. Now I know that SiriusXM, like Pandora, packs many stations under one roof; this should … [Read more...]

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