Tag: famous

11/17

Radio’s Crisis of Personality

One of radio's greatest advantages relative to competing media are its personalities - or at least that could be an advantage. But a "personality" isn't simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with "star power" who magnetizes an audience because he or she is just that good. Anything less is just a voice. So what personalities do consumers think of when they think of radio? I thought I'd find out. I did a flash study with 1,000 consumers in the U.S. aged 18-54 and I asked this question: What are the names of the THREE most … [Read more...]

05/16

What are you “Famous” for?

In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for?  Can you fit it into one thought - one idea - and one sentence? Is it unique and special?  Is it magnetic to your consumers?  Is it at all magical? Watch this video which spells out the problem and the solution using a true-to-life example of a brand you'll be glad isn't yours (I hope). [iframe http://player.vimeo.com/video/23733783?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

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