Tag: facts

11/28

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook. And... Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. It’s episode 54 of Media Unplugged with branding authority Tom Asacker and media strategist Mark … [Read more...]

07/09

You Will Probably Do the Opposite of This

Why don't we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives? In the radio space, for example, the majority of managers will nod agreeably at the roster of must-do's facing the industry, the stuff they know they need to do. Then, more often than not, they do exactly the opposite. Why? Why is change so hard? Why do we do the opposite of what we need to do even when innovative action is so critical? Because "we're mad, feeling creatures being pushed and pulled by our environments, by our truths." So … [Read more...]

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