Tag: facebook

06/26

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media? And... How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like the idea of a wax museum itself. It’s episode 66 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate … [Read more...]

02/20

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can't skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said... We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers. This change will not affect shorter ads - the 20-second videos and six-second bumpers will continue as before. But they are, by definition, shorter. Obviously, radio is no stranger to shorter … [Read more...]

01/17

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but "pay for play," what's the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting's sake. And no longer is money involved in Facebook advertising so small that it doesn't matter. So what should you do? And what shouldn't you do? Those are the questions tackled in a new report based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and … [Read more...]

12/21

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called "Live Audio." "Should you be worried?" asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let's acknowledge the utter inevitability of this announcement. Facebook's job is to extract dollars from potential advertisers who value the platform's virtually infinite and addressable audience and want to reach them in every possible channel. To ignore audio would be leaving money on the table. And that's not Facebook's … [Read more...]

11/28

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook. And... Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. It’s episode 54 of Media Unplugged with branding authority Tom Asacker and media strategist Mark … [Read more...]

11/03

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues now make up 59.7% of NYTCO’s total, up from 41.3% in the third quarter of 2010. The proportion derived from advertising has fallen from 51.8% to 34.3% over the same period. In other words, ad revenue is falling much faster than total revenue, while … [Read more...]

07/10

Kim Kardashian Has Great Talent After All

Kim Kardashian has great talent after all. And... Publishers spanked by Facebook's changing newsfeed algorithm. It’s episode 45 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS's Capitol Fourth TV fakery, Lyft's "Ghost Mode," and an easy way to put your podcast on YouTube. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/05

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today's audiences? What's the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the "Recode Media with Peter Kafka" podcast, and the producer of the annual Code/Media conference. Here are some of the questions we … [Read more...]

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