Tag: facebook j. crew

04/24

What Do You Want Consumers to Talk About?

We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her proximity to a radio. We obsess on consistency and on delivering on whatever promise we wish our brands to make. And when it comes to marketing, which most stations rarely do nowadays, we dream up ways to attract people to our brands by spelling out our attributes and doing so as publicly as possible. Or we simply "play the PPM game" so as to shift the impression of listening, even for a blink in time. But brand-making is about meaning-making. It's not about … [Read more...]

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