Tag: experimentation

02/22

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks' competitors were offering - it was cold and frothy almost like a milkshake, but spiked with coffee. "We should have something like this," she told Starbucks' International President Howard Behar, who agreed. So Behar took the idea back to Seattle, where he was met with this reply: "We don't do that at Starbucks. ¬†We're in the coffee business." Behar took the bad news back to Dina Campion, the district manager who first suggested the odd beverage. ¬†Undeterred, she asked if … [Read more...]

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