Tag: experience

03/25

Radio is Bad at Technology, but…

All right, let's just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your five-year-old has mastered these. Being able to function in the presence of technology with something less than the capacity of a pre-teen is not the same as being good at technology from the perspective of a brand. Technology today is helping to broaden the definition of brands and transform them into experiences. In fact, the future of brands is as experiences across media and platforms. That's why Nike's fuelband makes sense for a company that … [Read more...]

06/07

Radio’s “Chocolate” Problem

How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing author Andy Sernovitz puts it: The longer you’ve been good, the more people know about you, and the more they know you make good stuff, the less likely they are to suddenly start talking about you. That’s what Andy calls “the chocolate problem,” so named because nobody ever picks up a phone or tweets to their pal “Dude, have you tried chocolate? It’s awesome!” No matter how good something is and no matter how often we consume it – indeed, no matter how central a role … [Read more...]

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