Tag: evernote

12/22

What Many Broadcasters Still Don’t Understand

When I read trade headlines like "who will lead Radio?" the implication is that there is this silo called "radio" which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested in our brands and in all their marvelous forms across all platforms. And gifts don't necessarily keep on giving. Tech guru Om Malik put this well: Media companies are those companies that have our attention — they can be social networks (Twitter), games (Farmville/Zynga or Candy … [Read more...]

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