Tag: eric rhoads

08/21

Why Chasing “Cool” for Radio is a Fool’s Errand

There's nothing less "cool" than a room full of 50-year-olds preaching the importance of making something "cool." And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that "cool" can be manufactured rather than earned. I'm reminded of a brainstorming meeting many years ago: The client had a station mascot, a character in their logo. Management was obsessed with making that character more "cool" to the younger end of the target audience. And how did he do that? By adding some Foster Grants, a guitar, and a Hawaiian … [Read more...]

05/18

“Pandora is Not Radio,” says Radio Ink. Oh yes it is.

From Slacker's Jonathan Sasse in the LA Times: "If you look at where broadcast radio is going, it looks like they're trying to become what online radio used to be,"  Sasse said. "What we're trying to become is what broadcast radio used to be, which is radio that's expertly programmed and tailored to you. It used to be that when I came to a new town, I'd find an awesome station with a local DJ that talks about the music in my city, the concerts in my city and play some new music. Radio done right can be really good. And broadcast radio is really missing out, because they've just turned into … [Read more...]

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