Tag: enemy

06/06

Is Podcasting Radio’s Enemy?

"We’re trying to make it...easy for people to listen on the radio." With those words, ESPN 980 erected the equivalent of a pay wall when they decided to delay podcasts of on-air content for 24 hours to soak up every second of potential Arbitron credit from this listening.  In other words, the goal was to force people to listen on-air whether they wanted to or not. This assumes, of course, that you can force consumers to do anything in a world of a zillion choices (hint:  You can't). Isn't it ironic that this news comes on the very day that Apple announces the ability to get your media … [Read more...]

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