Tag: election

11/28

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook. And... Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. It’s episode 54 of Media Unplugged with branding authority Tom Asacker and media strategist Mark … [Read more...]

11/22

News/Talk Radio becomes News/Talk VIDEO

What do you call a News/Talk station that's investing in original web video programming? You call it a station that understands "news" is what the consumer wants, the way he wants it.  "News" is not a newscast or the kind of news that limits itself to audio. And Bonneville's KTAR has one such station.  They debuted a modest investment in video equipment (and I mean more than Flip cams, thank you) during the recent election.  This represents exclusive video content - not a camera in the air studio playing the voyeur to a simulcast radio show. Here's a peek at what they … [Read more...]

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