Tag: droga5

06/16

Let’s Face It: Your Advertising Sucks

So I'm reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can buy more stations, cut more people, and provide a greater fraction of less value for fewer clients with, at least, less competition. Meanwhile, would you believe that some segments of the advertising universe are thriving? Not because they think … [Read more...]

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