Tag: doc searls

12/03

How to “Rescue” Radio

How to "rescue" radio? Doc Searls has some ideas, and Doc's a very smart man. He is, among other things, the co-author of the classic The Cluetrain Manifesto that anticipated social media and the power of the social consumer by a decade. I don't agree with all of his points, but I'll share a few of the most interesting here. First, he redefines radio as "streamed audio," unbound from "transmitter mentality." This is a familiar conversation in radio circles, of course - and one that keeps bumping up against business model realities that are realities only for those who are beholden to … [Read more...]

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