Tag: disney

04/20

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you're a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You've probably seen it by now. It has been watched more than 40 million times, so I'm assuming at least one of those viewings was yours. So I thought, what can radio broadcasters learn from the pandemonium surrounding this second in a series of promotional trailers for a movie which promises to stop both space and time when it finally opens in a cineplex near you in … [Read more...]

12/30

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars' legendary Millennium Falcon. I can't imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The Wrap indicate three lessons that should be heard loud and clear by radio broadcasters: 1. Iger focuses on both content and technology “There are a lot of companies that focus on content and lot of companies that focus on technology, but I think Disney is one of a few … [Read more...]

08/22

Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

So what's really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It's time to un-spin some of the media hype we take for granted and get to the truth. That's why I'm happy to announce a new podcast. I'm teaming up with legendary brand guru, Fortune 500 advisor, author, and thought leader Tom Asacker for a show we're calling Media Unplugged. Every couple weeks we'll tackle some of the hot topics in media (and not just radio) and try to peel the truth from the spin. In this week's premiere episode, Tom and I talk … [Read more...]

02/28

The end of Sports Radio as we know it

Conversation about sports makes great radio because sports is all about sharp, informed opinions.  And God knows there is no shortage of those among fans of whatever game we happen to be talking about. Sports is, after all, an obsession.  It's why ESPN is the jewel in Disney's crown. It's why Sports stations are generally more profitable and impactful than high-rated. But that obsession - those opinions - belong to everyone who has one, not only to the hosts and the handful of callers who can circumvent the screeners. An excellent post in Harvard Business Review bemoans the tendency … [Read more...]

06/30

Brands will not just be Media, they will be Entertainment

I have been arguing for some time now (following Tom Asacker's logic) that radio, TV, print, ad agencies - the whole conglomeration of media interests, each one viewing its silo as unique and distinct from every other silo - are increasingly reflections of a larger entity called "media," where the distinctions are irrelevant and the ideas are paramount. I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are media you don't need to advertise on as much media). But now I'm going to take the … [Read more...]

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