Tag: discover music

08/15

Radio and Music Discovery – What it Really Means

You've probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From RollingStone.com: Forty-eight percent of listeners discover music via FM and AM stations, according to a new Nielsen Music 360 study of 3,000 online consumers. In second place for music discovery are friends and relatives at 10 percent, followed by YouTube at just seven percent. This strikes many folks as a surprise, but it shouldn't. Yet check out Rolling Stone's incredulous tone: Although Nielsen didn't break down the demographics of the survey group, it … [Read more...]

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