Tag: digital


Can Analog Media Companies Drive Digital Revenue?

There isn't a broadcasting company that doesn't hope that answer is "yes," and guess what: "Yes" is right. A recent New York Times piece outlines exactly how successful this can be - in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down for the networks yet again - 10 percent this season. NBC has responded by learning to make money from viewers who stream its programs - and now it is learning how to put a number on it. The key is gathering statistics from services like NBC.com, the NBC app, video on demand and … [Read more...]


Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real - it's a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun ("Alexa, I mean you!"). So what do you do? Here's what I think you have to do. And not just you, but everyone who comes at digital from a place that has not, until recently, been digital: You have to start over. Imagine the consumer at the center of the content … [Read more...]


Radio: How Good You Are Matters

FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of content from over-the-top providers like Netflix, Amazon, Hulu, and others, Landgraf is the guy who coined the term "peak TV," and since then the glut of TV has gotten even peak-ier. Sound familiar, broadcasters? But Landgraf is neither afraid nor intimidated. Addressing the Silicon Valley-bred competitors, he said this: In that world, it’s about scale, it’s about data, it’s about finance, it’s about bringing billions upon billions of dollars … to … [Read more...]


Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly tricky to get Gen Z to engage, because they are highly discriminating and more averse to advertising in general. In the online space Gen Z are significantly more likely to skip ads, suggesting they have a lower threshold for boredom. They are also … [Read more...]


hivio 2016: How to Transform Personalities into Digital Brands

Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He's a Partner at Red Seat Ventures. Red Seat partners with high profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and motion picture producer Blumhouse. Prior to founding Red Seat, Balfe was President & COO of Mercury Radio Arts as well as CEO of TheBlaze. TheBlaze pioneered a brand new direct-to-consumer subscription model, while TheBlaze.com became one of the top 100 website in the world. Here … [Read more...]


hivio 2016: How to Get Your Fans to Share Your Digital Audio

Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how. Why? Mostly because of their belief that of all the digital content elements they could present - text, images, video - the one that is least likely to be shared is audio. And the less the content is shared, the less impact it will have, and the less tune-in potential to their TV content they will see. In TV, as in radio, it's all about ratings. This is a problem familiar to anyone in the audio space: How to make audio easy to share and … [Read more...]


The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today's audiences? What's the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the "Recode Media with Peter Kafka" podcast, and the producer of the annual Code/Media conference. Here are some of the questions we … [Read more...]


Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft's inventive and clever new video campaign with Shaquille O'Neal, and how YouTube's CEO skips half of her own pre-rolls! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

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