Tag: digital platform

09/11

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called "Why VCs Still Love Social Media" in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we're looking for consumer sites that have massive consumer adoption tied with strong engagement. [Greycroft has invested in the video-sharing network Viddy.] These networks, like Instagram, can be fantastic add-ons to companies for acquiring and retaining users. As part of a larger ecosystem, the business can make money from those … [Read more...]

08/22

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital's Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized? Chris answers all these questions and more in this short Q&A.  Listen! [iframe … [Read more...]

08/20

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There's this assumption in digital-land that everybody wants to "engage."  That "engagement" is the ultimate goal of all digital activities. So then why is there so little "engagement" with most radio brands online? Is it because radio brands are poorly represented on digital platforms?  Or is it because most (but certainly not all) listeners use radio not because it occupies their every moment of conscious thought, but precisely because it doesn't? The answer is certainly "both." Too many radio brands expect audiences to "engage" with their station brands simply because those … [Read more...]

03/30

5 Questions to Dramatically Improve your Digital Platform

It's not a website, it's a platform. Or at least it should be. What's the difference between a website and a platform?  And how do you develop a strategy to build yours? Watch this video for five questions that will dramatically improve your platform strategy and help transform it from a digital "brochure" into a site that matters to the people who count most:  Your consumers. [iframe http://player.vimeo.com/video/21345582?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-ItsNotAWebsiteItsAPlatform138.mp3] (You … [Read more...]

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