Tag: digital laggard

03/28

Is Radio a Digital Laggard?

That’s what Inside Radio reports, based on a new Borrell Associates study: In what may best be described as a digital wake up call, Borrell Associates says the radio industry is “barely treading water” in the local digital space and is poised to see its share shrink — not grow — unless there’s a rethink in the coming years. “Radio stations continued to deliver lackluster performance in internet sales,”  Borrell Associates president Gordon Borrell. “Outside of local cable companies and magazines, radio performed the worst among all legacy media companies,” Borrell says. But here’s what’s lost … [Read more...]

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