Tag: digital audio

08/03

What’s Wrong with your Podcasts, Radio?

One of radio's great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes, I'm talking about the dreaded podcasts, people! If you're a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a show worthy enough to warrant on-demand listening). Some stations refer to that page as an audio "archive."  I refer to it as an audio dungeon.  Because only someone held captive against their will would possibly want to spend much time or effort there. Here are just a few of … [Read more...]

03/08

Time to Trash Pandora?

The rhetoric is heating to the boiling point, and I think it's about time to throw a bit of cold water on it. I'm talking about Pandora - and who isn't? Radio Ink: Pandora CEO Joseph Kennedy stepped up his assault on radio yesterday as he detailed some of his sales and ratings plans, hoping to take a chunk of radio's $17.4 billion revenue pie. Just for the record, that's not an "assault on radio" since any party with an advertising-based medium has as much opportunity to invite the dollars of advertisers as any other.  Those are not "radio's" dollars, they are advertisers' dollars and … [Read more...]

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