Tag: diary


Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what's happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. And that should add one more reason to the long laundry list of reasons why broadcasters should be irritated at Nielsen, which presumes to produce the accepted unit of measure. Get ready for some pictures you rarely see. These are from a report by the Radio Research Consortium and … [Read more...]


Which is Better? PPM or Diary?

Now that's a post title which speaks for itself. And by "which is better?" I don't mean "which is more accurate?" I mean which is better for our clients? And the answer is not at all what we might assume. Watch: [iframe http://player.vimeo.com/video/37543370?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-WhichIsBetterPPMOrDiary647.mp3] Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you … [Read more...]


Are Diaries better than PPM for Radio?

So here's conventional thinking:PPM measures "real listening" while diaries record (and reward) recall and not "real listening."Not quite, I would argue.Actually, PPM measures exposure, not listening.  And diaries record the degree to which audiences are interested in the stations they consume.  That's because greater interest yields greater recall which yields more diary mentions.It seems to me we have gotten so lost in the "language of accuracy" in measurement that we have forgotten the more important language of impact and effectiveness.Talk … [Read more...]


PPM Ratings Horror Stories

Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale?  You bet it is.   And if it's a tale of ratings horror, what could be scarier? And if you prefer your horror in audio form, click here. [audio:http://blip.tv/file/get/Markramsey-RatingsHORRORStories321.mp3] Is it too early for Arbitron to go "Boo!"? Nope, it's never too early for that.(P.S. In my world 88% plus 22% does not really equal 100%) … [Read more...]

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