Tag: diane mermigas

08/09

The Key to Building Value in Radio

This week Mediapost columnist Diane Mermigas summed up the challenge for media companies so succinctly, I wanted to showcase the core of her point so it doesn't get lost: The key to building value is using interactivity to create complementary or additive -- not substitute -- offerings that extend or reinvent traditional advertising, content and communications. Read that again, because it's vitally important. We are in the middle of an unyielding cycle of creation and destruction. We witness TV Guide and Newsweek sold for a combined total of $2, each buried in debt. We watch as the … [Read more...]

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