Tag: dial global

08/31

Radio’s Future requires Innovation

When it comes to radio's future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global. Beau argues that your radio brand needs to be loved, not simply liked - on Facebook or anywhere else. That requires a new awareness for relevance and a bias for innovation. This is not optional! Further, says Beau, Radio needs to make deeper emotional connections. "No more hollow slogans!" From my perspective, the more the world is full of choices and the more convenient and ubiquitous … [Read more...]

09/20

What Radio Needs is “Soul”

This is from my friend Beau Phillips, the EVP of Programming at Dial Global, a major radio industry content syndicator. Dear DG programmers and personalities; Last year, a research company asked 12,000 listeners “What do you like most about radio?” Their #1 response was “it’s convenient”. Sadly, we have become a commodity to people. Like a foot stool, radio is there when you need it. Over the years, radio settled into a comfort zone. We hired jocks for their deep voices and witty chatter. As long as you owned the radio tower, you could dictate what people heard. And we convinced … [Read more...]

09/05

A Facebook Promotion that’s actually about Ratings

From one of Dial Global's "Simply About Music" (SAM) affiliates, courtesy of Beau Phillips: There's a SAM affiliate in Illinois that's been with Dial Global for a couple years.  Over the last year, the station had flattened out in the ratings. Earlier this year, we developed a plan to get some street buzz for the station. Like most stations they had no money for promotions. On Fridays instead of calling the station SAM, we rename it after a "facebook fan" that we select....its called FACEBOOK FAN FRIDAYS. We re-do new imaging for the station every Friday, calling it stuff like "Tina … [Read more...]

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