Tag: dennis constantine

02/23

Getting Inside the Heads of Real PPM Panelists

Yesterday, I posted a conversation with Broadcast Architecture's Allen Kepler about the video interviews he recently conducted with real PPM panelists. Among the questions addressed: Why do they do it?  Do they follow the rules?  Do they even know it’s about radio, or do they think it’s about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists? Allen … [Read more...]

11/15

How the AAA format thrives in a Pandora age

Dennis Constantine is one of America's best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations like KINK in Portland and KBCO in Denver/Boulder, Dennis knows a lot about how to keep a radio station relevant, even in an age where any music you want is available whenever and wherever you want it. So what's the secret of thriving in the Pandora age? Watch and see for yourself. [iframe http://player.vimeo.com/video/16679155?title=0&byline=0&portrait=0 500 281] Dennis also has some keen observations on the impact that PPM measurement … [Read more...]

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