Tag: david siteman garland

02/19

How You – Behind that Radio Mic – Can Make Money Online

David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show, Resource & Community for Mediapreneurs.” He is host of one of the Internet’s most popular, successful and longest running web shows, and he has a message for broadcasters. You, too, can make money online. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe http://player.vimeo.com/video/59112867?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

02/01

Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a "pop up" per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn't "pop" during my second visit). Does your radio brand have such an invitation? One that invites consumers to give up their email in exchange for information of real value? One that says "we want to connect with you personally"? I was struck recently when I read a piece by David Siteman Garland (who will be appearing in my blog soon) on his great … [Read more...]

01/23

Broadcasters understand Audiences, not Communities

What's the difference between an audience and a "community"? As David Siteman Garland puts it in his book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business: A community is not an audience.  An audience passively listens, watches, or reads.  A community interacts, questions, challenges. An audience is one-way, not interactive or social.  An audience doesn't participate or share with others. A community, on the other hand, is a two-way conversation - a living, breathing thing.  Extremely interactive, social. The biggest problem … [Read more...]

12/07

Smarter, Faster, Cheaper Marketing Strategies for your Media Brand

David Siteman Garland is on a mission - a mission to help you market and promote your business (or media brand) smarter, faster, and cheaper. David's blog, The Rise to the Top, is a wealth of useful information on how to do just that, and he has written a brand new book: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. How can a media brand leverage the power of technology and social media to ramp up its influence?  Watch this conversation with David and find out. Almost single-handedly, David has crafted a media empire of his own, … [Read more...]

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