Tag: database

12/09

Radio: Your Facebook Page is Un-Liking You

This is directly from Facebook: We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. In other words, all that effort you go to to populate your Facebook page with useful content is increasingly wasted. Even Facebook acknowledges your distribution to the very folks who raise their hands to "like" your page will increasingly thin over time despite their willingness to receive that content in their feeds. Why? Because Facebook wants you to pay for distribution of … [Read more...]

01/23

Broadcasters understand Audiences, not Communities

What's the difference between an audience and a "community"? As David Siteman Garland puts it in his book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business: A community is not an audience.  An audience passively listens, watches, or reads.  A community interacts, questions, challenges. An audience is one-way, not interactive or social.  An audience doesn't participate or share with others. A community, on the other hand, is a two-way conversation - a living, breathing thing.  Extremely interactive, social. The biggest problem … [Read more...]

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