Tag: customization

06/02

How Radio Can Battle Pandora – Part 2: Beyond Music

(This is part 2 of the post.  For part 1, go here) Recently, the radio industry has obsessed on a few low hanging strengths relative to Pandora:  "We're local," "we're big," "we're useful in an emergency." I have already talked about the flaw in "we're big." Ditto "we're local" ("local" is not a mailing address, it's what you do that's local. "Local" is not Lady Gaga.  By the way, Pandora is personal which in many ways is better than "local"). Ditto radio's unquestioned value in an emergency.  True though it is, it's a weak argument because the value proposition of radio should be … [Read more...]

05/31

How Radio Can Battle Pandora – Part 1: Wake Up Radio

When broadcasters take a break from diminishing Pandora long enough to recognize that they have to worry about it, how do they respond? More than a few broadcast companies are rushing to figure out how to manufacture personalized versions of their radio brands (yes, misbegotten "Pandora is a feature" crowd, I'm talking to you).  The idea is that this functionality has great consumer appeal, and Pandora's success at offering it is a threat to the broader radio industry. This functionality does have great consumer appeal, but that doesn't mean it's the recipe for conventional radio.  And … [Read more...]

09/23

Radio’s Personalization Revolution

I talk a lot about the value in personalizing your radio station's website and content such that my version of WXXX is different from yours. What's the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes. Indeed, it is the essence of digital technology in all its connected forms that my experience should be under my own control and will in all likelihood be different from yours. That's not only a good thing - it's the way the world is moving whether we like it or not. In other words, because it is possible it … [Read more...]

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